Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera (with 28-70mm F3.5-5.6 OSS Lens)
Incredible hybrid autofocus system
The a7 III features a world class autofocus system comprised of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately twice as effective, and is available when utilizing AF-C mode and with Sony’s A-mount lenses with an adapter.
Enhanced Eye-AF
Eye AF automatically detects and focuses on the subject’s eye. It has been notably improved in the a7 III, even when shooting a moving subject in continuous AF mode. Face detection has also been updated for higher reliability when the subject is looking away from the camera, when the face is in partial darkness, and other challenging situations.Robust magnesium alloy body w/ dust and moisture resistant design8
The a7 III body construction features a lightweight, high-rigidity magnesium alloy for the internal frame as well as the top, front, and rear covers. The grip area has also been reinforced with an integrated magnesium alloy front cover. The number of screws securing the lens mount has been increased to six in order to maximize rigidity and durability even when using heavy telephoto lenses. Sealing is provided throughout the body to minimize dust and moisture ingress8, allowing it to function reliably in challenging environments.High contrast 2.36-million dot OLED EVF
The a7 III boasts a high-luminance 2.359 million dots EVF (XGA OLED) Tru-Finder which reproduces the finest details, and incorporates legendary ZEISS T coating to greatly reduce reflections, while the double-sided aspherical element achieves 0.78x magnification with outstanding corner-to- corner clarity. EVF startup time when the camera is switched on has been decreased by approximately 40% compared to the α7 II.922K-dot (approx.) 3” (3.0 type) tilting LCD monitor
This large tiltable 3” (3.0 type) LCD monitor features approximately 922K dots for high resolution and detailed viewing. The monitor not only supports touch operation, but tilts upwards by a maximum of 107 degrees and downwards by a maximum of 41 degrees for flexible hold and framing.Touch AF function
Focusing doesn’t get any more intuitive than this. With Touch Focus you can simply touch the LCD screen to specify the desired focus point. Even subjects near the edges of the frame can be instantly selected without having to reframe or manually shift the focus point. Double-tap any point on the monitor for a magnified view of that area when focusing manually. Touch AF allows smooth focus point changes when shooting movies too.Technical Details
| Brand | Sony |
| Model | ILCE7M3K/B |
| Model Year | 2018 |
| Item Weight | 653 g |
| Product Dimensions | 12.7 x 9.9 x 7.6 cm |
| Batteries: | 1 Lithium ion batteries required. (included) |
| Item model number | ILCE7M3K/B |
| Hardware Interface | AV |
| Screen Size | 3 Inches |
| Has Image Stabilization | Yes |
| Optical Zoom | 2 X |
| Aspect Ratio | 16:9 |
| Max Resolution | 24.2 Megapixels |
| Optical Sensor Resolution | 24.2 Megapixels |
| Max Vertical Resolution | 4000 Pixels |
| Min Focal Length | 3.50 Millimeters |
| Batteries Included | Yes |
| Batteries Required | Yes |
| Has Self Timer | Yes |
| Includes External Memory | No |
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